# Gentoo > Gentoo is an AI growth manager for Shopify. It audits your store, surfaces Conversion Opportunities (friction points, merchandising gaps, SEO/AEO issues), and deploys fixes — collection UX, product pages, on-site AI chat, and AI User Clone simulations — to lift revenue without a growth team. Setup takes under 5 minutes via the Shopify App Store, with a free trial and full store audit included. Gentoo connects to a Shopify store, scans the storefront end-to-end, and ships prioritized changes that drive measurable conversion and revenue uplift. It is positioned as "let your online store grow itself." Key terminology used across the site: - **Conversion Opportunities** — Gentoo's term for growth blockers it detects and fixes. - **AI User Clones** — Simulated shoppers Gentoo uses to stress-test storefronts before deploying changes. ## Core pages - [Home](https://www.gentooai.com/): Product overview, value proposition, free site analysis, FAQ. ## Case studies - [Paper Tree](https://www.gentooai.com/case-study/papertree): 60-year heritage origami brand. +36% MoM total revenue via collection UX and SEO/AEO upgrades. - [Dualtron USA](https://www.gentooai.com/case-study/dualtronusa): Premium e-scooter retailer. Higher conversion of high-intent buyers via spare-parts merchandising and an AI chat agent. - [Ivana Helsinki](https://www.gentooai.com/case-study/ivanahelsinki): Finnish fashion house. Reduced sizing friction with proactive guidance, lifting conversion on key product pages. ## Key facts - [Platform](https://www.gentooai.com/): Shopify only, installed via the Shopify App Store. - [Setup time](https://www.gentooai.com/): Under 5 minutes from install to first audit. - [Free trial](https://www.gentooai.com/): Free trial available, includes a full store audit and prioritized Conversion Opportunities. - [What Gentoo ships](https://www.gentooai.com/): Collection UX, product page rewrites, on-site AI chat agent, SEO/AEO improvements, AI User Clone simulations to test changes before deploy. - [Who it's for](https://www.gentooai.com/): Shopify merchants without a dedicated growth, CRO, or SEO team. ## Contact - [Gentoo website](https://www.gentooai.com): Main site, contact form, and free site analysis. - [Waddle Lab](https://www.waddlelab.com): Parent company.